Thematic Analysis using Comment and ChatGPT
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IZHAR, NURUL ASHIKIN
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Thematic analysis is a powerful tool for analyzing qualitative data, allowing researchers to systematically identify patterns and themes within complex narratives. This module has provided a comprehensive guide to conducting thematic analysis, combining traditional methods with modern AI assistance through tools like ChatGPT. By leveraging this approach, researchers can enhance the efficiency of their analysis while maintaining the rigor and depth required for meaningful insights.
The hybrid approach outlined in this steps—combining manual and AI-driven analysis—offers flexibility and innovation in qualitative research. By utilizing AI tools, researchers can reduce time spent on labour-intensive tasks like coding, while still maintaining control over the interpretive process. Importantly, this approach opens the door to more extensive and nuanced analysis, enabling the discovery of insights that might otherwise remain hidden in large datasets.