Social Media Marketing, Brand Equity, and EV Consumer Behavior in China

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dc.contributorUniversiti Sains Malaysia
dc.contributor.authorKee, Daisy Mui Hung
dc.date.accessioned2026-08-18T00:56:31Z
dc.date.available2026-08-18T00:56:31Z
dc.descriptionThis study investigates how social media marketing efforts (SMMEs) influence consumer-based brand equity (CBBE) and affect consumer preference and brand loyalty toward EVs in China.
dc.identifier.urihttps://opendata.usm.my/handle/123456789/74742
dc.language.isoen_US
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectlectric vehicle
dc.subjectlow-carbon mobility
dc.subjecttransportation
dc.subjectconsumer behavior
dc.subjectChina.
dc.titleSocial Media Marketing, Brand Equity, and EV Consumer Behavior in China
dc.typeDataset
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